Louis Vuitton’s ‘New Journey’

June 6, 2009


Luxury french brand, Louis Vuitton is set to release an ad campaign on July 2nd commemorating the 40th Anniversary of the Apollo 11 moon landing. An homage to the astronauts that expanded our idea of what was possible. These ad’s are a part of the ‘Core Values’ campaign which in the past have included Keith Richards and Mikhail Gorbachev.


The only true Louis Vuitton staple present in the photo is the Icare bag, named after Greek mythological hero, Icarus. Although my guess is that Louis Vuitton is planning on also releasing a set of western wear styled clothing including the Denim Jacket worn by Jim Lovell and also the Rancher’s Jacket worn by Buzz Aldrin himself.


Watch the video HERE


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